Concept demos
You told us Ajyal Rig Movers' site was the look you wanted for RANCO — the dark cinematic shell, the light reading bands, the numbered strip, the stat band. RANCO's own mark is navy and blue and is never recoloured, so each of these three concepts answers the same question differently: where does the logo's own ground go? Real RANCO photography, real copy, one signature move each.
Closest to Ajyal's own register — a dark cinematic shell throughout, brand blue lifted for on-dark use. Signals scale and confidence; the honest empty stat slot shows exactly what RANCO's missing founding year costs the design.
Logo: header and footer are light paper bands — the mark gets its own ground, top and bottom, and is never touched.
Warmest of the three — the accent is orange, sampled from the DEVELON machines in RANCO's own yard, not Ajyal's crimson. Signals fleet and people: the hero photo settles into place under a warm relight, the closest feel to Ajyal's sunset hero.
Logo: sits in its own white lockup chip in the header, on the dark shell — never touching the ink directly, never recoloured.
Same structure, type and rhythm as Ajyal, but paper-dominant with two dark bands for contrast. Signals clarity and safety — the seven-service list lights up navy, then orange, as you scroll past it, the one live interaction in the set.
Logo: the safest resolution — the whole page is built on the light ground the mark was drawn for, with dark used only as an accent band.
Our recommendation
RANCO's mark was drawn for a light ground, and Concept C is the only one of the three where every pixel of the page agrees with that from the first frame — nothing is ever one step away from a contrast problem. It still carries everything you liked about Ajyal: the numbered strip, the stat band, the alternating rhythm, real photography. If the brief is "as close to Ajyal as possible, dark shell and all," Concept A is the right call, with the honest empty stat slot as the strongest argument yet for chasing RANCO's founding year. Concept B is the one to pick if the fleet itself — the orange DEVELON machines, the crews — should be the emotional lead.